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“Scroogled”– When assassination by copy fails
Some time ago I wrote a short series of articles about different copywriting techniques you could use to distinguish your business from the competition. One of those techniques I named “Assassination”,...
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Surviving International Creativity Month
January, apparently, is “International Creativity Month”. “A month to remind individuals and organizations around the globe to capitalize on the power of creativity,” claims the originator Randall...
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What is a copywriter?
Occasionally I run into the question ‘what is a copywriter?’, when I tell people what I do for a living. Most have some idea that writing is involved, but sometimes people assume I am in fact fighting...
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What is a technical writer?
As well as being asked “what is a copywriter?“, I am occasionally asked “what is a technical writer?”. Wikipedia provides the following succinct definition: Technical writer – technical copywriter. You...
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Copywriting tip – 10 reasons your Top 10 blog posts suck
If you have used the Internet for more than five minutes, you’re bound to have encountered at least one Top 10 blog post or article. Incredibly popular with sites like Reddit and Buzzfeed, these top 10...
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Copywriter tips stolen from Kurt Vonnegut
Some years ago, novelist Kurt Vonnegut outlined eight rules for writing a good short story. Of those eight rules, five apply directly to great copywriting: As a proponent of gallows humour, would...
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Monday musing – is it time to Americanize?
Stupid question, right? But… 1. The success of the World Wide Web has been led by US companies. 2. The rest of the world has got used to reading website text in ‘American’ English. You can even prove...
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3 tips to regain your own copywriting voice
Yesterday one of my copywriting contacts blogged about how writing for clients and adopting their tone of voice meant that she had lost her own personality. Although Rachel can write compelling text...
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How big is the Internet? Digital copywriter advice
The Internet is undeniably big. So big that even Google cannot seem to decide how much content is out there. In 2008 the official Google blog claimed there were over 1 trillion webpages...
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If Innocent wrote technical copy
Can technical copy ever be “fun”? Innocent Smoothies have set a trend in the digital marketing age with their “quirky” approach to copy. An ever-so-friendly tone of voice, coupled with enthusiastic...
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